Following the Youtube by Ronaldo - ROC Live Life Loud on the 3rd of August, 2015; Cristiano Ronaldo, the soccer superstar wants to sell you his headphones.
Ronaldo has partnered with a consumer electronics company Monster to launch ROC Live Life Loud; a new company and brand offering an "exclusive lifestyle electronics collection curated by Ronaldo." These include headphones (either on-ear, in-ear, or over-ear) and a floating Bluetooth speaker. Brand prices ranges from $169.95 to $299.95 on choice of specifications.
The company's success was helped by endorsements from celebrities, and although Ronaldo might not exactly be a household name in the US, he's a megastar abroad. In fact, by some accounts he's the world's most popular athlete, with 37 million followers on Twitter and 105 million on Facebook (making him the most liked celebrity on the social network). However, it seems he's still capable of going completely unnoticed, with a viral video made to promote the new brand showing him disguised as a homeless person.
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